Finally, a reason for the Vortex bottle from Miller. With beer sales expected to drop, beer makers are going to do anything to grab our attention this summer, even if it means make beer in bottles that look like this
Who are the ad wizards that decided people would want to drink beer out of a bottle that looks like the drill-mobile from Total Recall? But is it really any worse than their current campaign, the one where the female bartender tells the guy to come back and order a Miller Lite when he's a real man? Who the fuck do they think they are? It's Miller Lite you stupid bitch, it tastes like asshole. The guy clearly doesn't want a fancy man beer, he's in a bar that serves Miller Lite. And sassy bartender, take a look in the mirror. You look like a supermodel, and you're apparently funny as hell, but yet you work in a bar whose best beer is Miller Lite. So, you're most likely retarded. But yeah, feel free to hurl insults at the poor bastard who has to patronize a bar whose top shelf beer is Miller Lite which is served to you by a rude dumbass.
I like how the bartender tells him to be a man and order a light beer. And count me in as someone who doesn't like stupid gimmick bottles. If you're going to make a special bottle/can to commemorate something or just for the sake of making your product look cool, that's fine. Even plastic bottles are cool b/c it means that stadiums can sell copious amounts of beer without worrying about someone getting hit in the face with a glass bottle. But don't change the design of your bottle and disguise your cheap marketing ploy as some sort of engineering feat. Last time I checked, I can write in complete sentences, can read a book longer than Hop on Pop and can tie my shoes in under 5 seconds so I don't need some special bottle to facilitate my drinking.
ReplyDeleteAgreed on all counts. While I'm not a Miller Lite guy, I detest it in fact, I would be way more likely to buy it if they went old school and brought back the pin-striped cans. Pull a PBR, use a logo that makes us remember a time that we didn't live through, but if we had would have been awesome. Hell, just replay some old "Great Taste/Less Filling" commercials as well, because Dr. Cox and the No Taste League stunk.
ReplyDelete